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February 4, 2026 1:07pm

ҹɫֱ Inc. celebrates 10 years of Live in Lou talent initiative

Louisville, Ky. (February 4, 2026) – Last night, ҹɫֱ Inc.’s talent attraction initiative, Live in Lou, celebrated a decade of driving workforce retention and population growth. The event also honored the newly proclaimed ‘Live in Lou Day’, officially recognized on January 27th, highlighting the campaign’s lasting impact on Louisville as a place where people can thrive.

“Live in Lou has become one of our region’s most successful talent initiatives, creating a one-stop-shop for meeting employer’s talent needs and executing innovative strategies to grow the working age population,” said Lance Mann, interim president and CEO of GLI. “This work strengthens ҹɫֱ’s ability to attract, retain, and grow jobs by ensuring we have a strong pipeline of talent today and into the future.”

GLI created Live in Lou in 2016 as a storytelling tool for the region’s quality of life assets. Since then, the initiative has grown to reach over 80,000 organic followers across social media. The Live in Lou team connects ҹɫֱ with talent across the country through targeted digital marketing while supporting employers with free resources to enhance their hiring success.

“While many people know Live in Lou through our social media presence, the impact of this initiative reaches far beyond our digital platforms,” said Haylee McEvoy, GLI’s Director of Digital Engagement and Strategy. “Live in Lou is reshaping how our community connects with current and prospective residents while showcasing ҹɫֱ as a vibrant and welcoming place to live, work, and play.”

Live in Lou recently relaunched its website with an improved local-only job board for employers and job seekers, a community events calendar, and a suite of resources to help newcomers explore ҹɫֱ. In addition to these features, Live in Lou includes spin-off programs like City Champs, The Next Gen Lou Intern Summit, partnerships with higher education institutions, private label talent attraction campaigns for employers, and boomerang campaigns to expand the initiative’s reach and impact.

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About ҹɫֱ Inc.

ҹɫֱ Inc. is the Metro Chamber of Commerce and represents 15 counties in Kentucky and Indiana. GLI’s mission is to grow businesses and the regional economy. GLI supports businesses during every stage of development and represents the collective needs of the business community by advocating for pro-growth policies and economic development investment, and deploying programming centered around attracting and developing talent and economic inclusion. GLI is the 2019 National Chamber of the Year and is one of only three percent of chambers nationally certified with 5-star accreditation status by the U.S. Chamber of Commerce. Learn more on social media @GLIchamber or visit www.greaterlouisville.com.